Dominion Stores in Newfoundland

The President's Choice concept was developed by a talented group of food-inspired people who knew back in the mid-80s that Canadians deserved better quality food choices for their hard-earned dollars. The premise was simple: develop unique or superior products that offered better value to our shoppers. The idea may have been simple, but few could have anticipated how Canadian consumers would come to embrace the President's Choice brand to make it one of Canada's best-known trademarks. And the journey continues literally. On behalf of our many shoppers,PC Insiders travel incalculable miles every year investigating the new and the flavourful (its true we have the best jobs in the world!). Of course, not every new product requires exotic travel many of our best products were created in our own test kitchen by PC Chefs and PC product developers. We also get invaluable assistance from our dedicated suppliers from all over the world. Regardless of where our inspiration comes from, the key is to deliver PC products at prices lower than the leading brands.